Dear Enterprise Product Development,
I hope this letter finds you well and development on that 3 year project is moving smoothly. I understand you’re very busy, so I’ll make this short.
Do you remember that small company that you read about a year ago on TechCrunch? It was run by 3-4 guys, they only had a few hundred thousand dollars in funding, and were charging only half the normal price of the industry.
Remember how we joked about how all the startups in San Fran operate in a bubble, only provide services for each other, and just exchange each others resources.
I thought you should know they just landed one of your competitors top clients.
You may be saying, “Ok, now what?”
I say IgniteWithUs.
I heard feedback that this didn’t make sense. Maybe I tried to be too deep and obscure. I thought of this letter when I read about a startup that’s starting to make headway and it happens to be in a similar space as the company I work for. A year ago I read about them and I shrugged it off. They’ve grown, pivoted, and now they are competing with our competitors head-on…they’re changing the industry conversation.
That’s where the the last 2 lines of the letter come in. You say, “Ok, now what?” As in, what can I do about it? Make better PowerPoints? I say you create a new group that innovates, which is what we do: IgniteWithUs.
Le Loup – We are Gods! We Are Wolves!