I’ve had this one in the hopper for awhile, and silly enough I wasn’t sure how to write it. It’s about communicating.
My Biggest Struggle, Communication
I have to say my biggest struggle, and I think for most people, is with communication. This plays such an important role in everything we do from interacting with families, coworkers, and helping people solve problems, yet we’re all so good at sucking at it.
I realized just how bad I was when I heard myself say, “No! I agree.” Which is it Catter (my friends call me Cat), No or I agree?
In this situation, it’s always I agree.
This is just the tip of the iceberg for me, and is a little communication deal that can be solved just by changing my personal habits. A much bigger struggle though lies in the same realm, framing the problem.
Frame the Problem
You can conquer nearly anything in this world if you can do one thing, frame the problem. What does that mean? This means that you can take a problem that you’re trying to solve and change your approach based on who you’re talking to. You frame the situation for them in a different way that speaks their language and get’s them emotionally involved in what you’re solving for. Simple…I know.
There is a short blog post here that explains techniques to do this in more detail: www.idea-sandbox.com, and a great video from Clayton Christensen called “Jobs-to-be-Done” that shows this working for a company that wanted to understand why people bought their milkshakes.
Clayton Christensen- Jobs-to-be-Done
Did you catch the reframe of the milkshake problem? The reframe is in the, “Why did you hire this product?” This tilted the problem and gave a different view to the customers. It took them out of the process of thinking what they’re doing, and put them in a state of why this milkshake was in their life.
This means that as a product owner you need to change your messaging for every person involved. You need to nail the problem of your customer to the customer in their language, you need to frame a customers needs to a developer in their language, and you absolutely need to speak the language of your investors.
This is all simple stuff, but we struggle with it – all of us. If we didn’t, then we would understand every product ever created. My hope is that by writing this I can revisit it and understand how poorly I explained it 😉
The Delfonics – Didn’t I Blow Your Mind This Time – Live 1973
I chose this song because I finally saw Jackie Brown last night and because honestly….Didn’t I Blow Your Mind? 🙂